


#6. new client rule: ask, don't tell
You walk in the door, and strategists start telling you how to redefine your brand,
which media to use, and how cool the technology is.
Walk in our door and we'll ask you why you do what you do, why it matters and
who benefits. That's your story. That's where we start.
which media to use, and how cool the technology is.
Walk in our door and we'll ask you why you do what you do, why it matters and
who benefits. That's your story. That's where we start.