Brand is the essence of a company. It's a thousand little stories and one big story. It's the drama of dreaming and winning, aiming and missing, waking up with a better idea and getting it right. It's the story of why.

The best stories and the best brands are the companies who are what they are and do what they do because they can't imagine being or doing anything else.

The best brands have the best back stories. But how can a brand's history and promise be distilled into a tag line? How can years of serving a tradition, an industry, a community, be expressed in the geometry of a logo and in the choice, scale and color of type?

By alchemy, which can't be explained. And by creative intelligence, which can.

Creative intelligence is a way of seeing and a way of working. It begins and ends with listening. Listening, always. To the client, the target market, the process, and its collaborative partners. To the spontaneous intelligence that arises at every point of contact.